Why Google Though?

Google had different goals and ideals than their competitors. They wanted to be a brief yet effective tool. More than that, they wanted to be the very best at what they were doing. They relied heavily on the power of "word of mouth" by the users and as it would turn out, people became incredibly loyal to their web search engines. With a focus on hiring engineers and R&D members, they started their company with different ideal than their competition. With some basic beliefs such as "don't be evil", the company offered many innovative services that helped their users.